JMC invests in Ode à la Rose
May 29, 2014
JMC Investment LLC (“JMC”) is pleased to announce it has invested along side the Aquarelle Group (“Aquarelle”) and acquired an equity stake in Ode à la Rose, LLC, the premier flower delivery service in New York City.
"We are very excited to be partnered with the founders of Ode à la Rose and Aquarelle to support the company’s growth strategy,” said Jean-Marie Painvin, Founder & CEO of JMC. "We are impressed by the company’s consistent growth record and premium client service. Our investment will enable the founders to realize their vision of taking their product beyond Manhattan. We see the company as a service provider that will benefit from our experience in scaling businesses with proper systems, supply chain management, and order execution support.”
Mr. Olivier Plusquellec, the co-founder and CEO of Ode à la Rose added, “When Louis Brunet and I founded the company, we set out to change the way flowers were delivered by improving every step of the customer experience both for the sender and the receiver. We are very happy to be partnered with JMC and Aquarelle because they have completely understood our vision to approach flower gifting not as a commodity, but as an emotional purchase. With their growth capital, we will be able to ensure that our highest standards of customer service are maintained as we expand outside of New York City.”
Mr. Henri de Maublanc, the CEO of Aquarelle commented, “The entire Aquarelle team is excited to support the continued success of Ode à la Rose. Their business model is very complimentary to ours. They have already been recognized by New York Magazine as 2013’s best flower delivery service in Manhattan, and we are excited to be part of this compelling premium business model that has already proven to be successful.”
About Ode à la Rose, LLC
Ode à la Rose, LLC is the premier flower delivery service in Manhattan. Founded in 2011 and headquartered in the New York Flower District, the company prides itself on providing the highest quality flowers and a premium client experience. For more information please visit www.odealarose.com.
About the Aquarelle Group
Focused on the same vision as Ode à la Rose, the Aquarelle Group is the leading next-day direct flower and seasonal gift delivery service in France, Belgium and Spain. Headquartered in Paris, France since 1987, the company has structured the various business processes around a single, efficient production plant. Aquarelle delivers over 700,000 flower bouquets, live plants and gifts a year. For more information please visit www.aquarelle.com.